I specialize in bridging the gap between cutting-edge artificial intelligence, deep data analytics, and modern marketing technologies to drive scalable business growth.
Over the past decade, I've led cross-functional teams to build scalable data pipelines, implement predictive machine learning models, and orchestrate complex MarTech stacks for enterprise organizations.
Core Expertise
Tools & Projects
A selection of open-source frameworks, proprietary tools, and full-stack projects I've built to scale business impact.
Research & Publications
Selected peer-reviewed papers, whitepapers, and academic contributions advancing the fields of AI and Data Science.
Agentic Frameworks for Autonomous MarTech Optimization
This paper introduces a novel approach to utilizing LLM-based autonomous agents for dynamically resolving clickstream schemas and optimizing multi-channel ad spend.
Predicting Intent in Milliseconds: Real-time Analytics at Scale
A comprehensive analysis of utilizing distributed Redis clusters and TensorFlow models to achieve sub-50ms latency in e-commerce intent prediction.
Articles & Writing
Thoughts, tutorials, and insights on AI engineering, technical leadership, and data strategy.
From Touchpoints to Transitions: A Journey-Centric Approach to Customer Analytics
An in-depth look at moving beyond isolated touchpoints to understand the holistic customer journey through a transition-based analytics framework.
Professional Affiliations
Community, advisory boards, and professional associations where I contribute to the broader tech community.
Adobe Experience Platform User Group – Texas Chapter
Founding Leader
Founding leader of Adobe’s official AEP, CJA & AJO User Group for the Texas Chapter.
Adobe Experience League
Level 6+ Contributor
Active contributor in the Adobe Experience League community.
AnalyticsThinking.com
Author and Founder
Founder and author of the AnalyticsThinking.com publication site.
Applied Marketing Analytics Journal
Invited Contributor
Invited contributor to the “Applied Marketing Analytics” journal.
OpenKPIs.org
Creator & Founder
Creator of the open-source analytics standard at OpenKPIs.org.