I specialize in bridging the gap between cutting-edge artificial intelligence, deep data analytics, and modern marketing technologies to drive scalable business growth.
Over the past decade, I've led cross-functional teams to build scalable data pipelines, implement predictive machine learning models, and orchestrate complex MarTech stacks for enterprise organizations.
Core Expertise
Tools & Projects
A selection of open-source frameworks, proprietary tools, and full-stack projects I've built to scale business impact.
Articles & Writing
Thoughts, tutorials, and insights on AI engineering, technical leadership, and data strategy.
AI Systems and AI Jargon Explained
A quick guide to understanding the AI landscape and commonly used jargon through the lens of how an AI system works.
From Touchpoints to Transitions: A Journey-Centric Approach to Customer Analytics
An in-depth look at moving beyond isolated touchpoints to understand the holistic customer journey through a transition-based analytics framework.
Professional Affiliations
Community, advisory boards, and professional associations where I contribute to the broader tech community.
Adobe Experience Platform User Group – Texas Chapter
Founding Leader
Founding leader of Adobe’s official AEP, CJA & AJO User Group for the Texas Chapter.
Adobe Experience League
Level 7+ Contributor
Active contributor in the Adobe Experience League community.
OpenKPIs.org
Creator & Founder
Creator of the open-source analytics standard at OpenKPIs.org.
CXIntelligence.com
Author
Author at CXIntelligence.com.
Applied Marketing Analytics Journal
Invited Contributor
Invited contributor to the “Applied Marketing Analytics” journal.